With THE WALL, the Bimmerle Private Distillery initiated a unique art project around Needle Gin in the summer of 2024. The focus is on a creative art campaign from the Black Forest, in which 26 artists from all over Germany have realized their individual interpretation of Needle Gin on an area of 2 m² each.
The result is an impressive 26-meter-long art installation that combines urban art, design and the brand world and brings Needle Gin to life in an artistic way.
The works reflect the diversity of the contemporary art scene - from urban art, graffiti and illustration to classical painting, experimental printing techniques and handcrafted works. Each artwork reinterprets the world of Needle Gin: inspired by the Black Forest, the botanical ingredients and modern gin culture.
THE WALL was presented as part of exclusive events, a unique vernissage and an exhibition in the Shopping Cité Baden-Baden. The art project thus became a cultural highlight in the context of brand communication and experience staging.
THE WALL stands for the combination of art, lifestyle and the unique Needle Gin from Germany and shows how the world of brands and the creative scene can inspire each other.
From May 2026, selected exhibits will also be displayed along the Needle Gin Paths in the Black Forest - embedded in nature and as a permanent outdoor art installation in the context of Needle Gin and Black Forest tourism.
