The Schliffkopf National Park Hotel and Needle Black Forest Gin are entering into a long-term partnership. Under the motto "Experience the Black Forest with all your senses", guests are offered a "needle Black Forest" package from check-in to wellness stay to check-out.
The Schliffkopf National Park Hotel has been one of the top addresses in the northern Black Forest for years. Since the hotel was taken over by the ELOS Hospitality Group last year, the Schliffkopf has been trying to expand its target groups and exploit new potential. This is where the Bimmerle Private Distillery comes into play as the producer of Needle Black Forest Gin.
"We are delighted that we have been able to set up such an exciting project with the Schliffkopf, in addition to our long-standing customer-supplier relationship. Over the past few years, we have seen time and again how much our community loves the flair of the Black Forest hotel through raffle cooperations, so it made sense for us to set up something long-term now - with the aim of combining community and Black Forest love, of course," says Ann-Kathrin Metzner, Head of Marketing at Bimmerle. Together, they designed, rejected and reworked a number of ideas and packages and ultimately decided on 3 overnight stays and 3 wellness packages with a needle look for the start of the collaboration.
"Each package has its own very special charm and offers a different pampering and adventure program for each target group. It is important for us to pick up our regular guests and take them on new journeys and also to attract the Needle community to our hotel with an all-round package. We are confident that our concept will be a success. We are very much looking forward to the initial feedback from our guests," says Ramona Dörflinger, Head of Marketing at ELOS Hospitality Group.
To ensure recognition, a joint cooperation logo was created from the existing corporate designs. This accompanies guests from booking, through their stay and back home. According to Metzner, guests at the hotel itself can look forward to "the one or other Surprise look forward to". The rooms are furnished with Needle accessories, such as a handmade Needle Gin lamp, and guests are welcomed with a gin and tonic. The special highlight is the specially created Needle Signature oil for various treatments in the spa area.
To create the perfect Black Forest experience, the hotel's private spa area was wallpapered with the Needle spruce forest motif and decorated with photos from the redesign and cooperation process. With an unusual Needle Gin cocktail creation and various gin and Black Forest books, this area invites you to relax and enjoy the Black Forest.